The Psychology Behind Modern Marketing: What Really Drives Consumer Behavior
In today’s hyper-connected world, marketing is no longer just about catchy slogans and flashy logos. It’s about understanding what drives…
The Power of Personalization: How to Tailor Your Marketing for Maximum Impact
In today’s highly competitive and crowded marketplace, businesses are constantly seeking ways to stand out and connect with their audience…
Top 20 Tech and Marketing Trends to Watch Out for in 2015
The following list contains 20 surprising tech and marketing trends that will be gaining traction this year.
Is Quora the Best Social Network for Business?
Quora is definitely a lesser-known in the social media sphere. If you’re not using it, you’re missing out on a great chance to expand your brand.
Marketing Strategies for Entrepreneurs: Building Brand Awareness on a Budget
Marketing is an integral part of building a successful business, and entrepreneurs often face the challenge of limited budgets. However,…
5 Tips to Make Yourself a More Schmoozeable Networker
The art of the schmooze can be elusive for some, while other appear to thrive effortlessly in a crowd. Being an effective marketer is more about planning ahead and listening effectively than talking like Marty Kaan from the House of Lies television program.
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
Listen to ‘Honest Company’ Founder, Jessica Alba’s Advice for Female Entrepreneurs
Jessica Alba is more than just a pretty face. She’s the cofounder of an innovative childcare and wellness brand called the Honest Company. Listen as she gives great advice for aspiring female entrepreneurs.
How to Politely Tell Clients to PAY UP
Collecting money from some clients can be like like trying to pull porcupine quills out of your dog’s nose. Check out this explainer vid to see how Zencash uses the “nice guy” approach to keep on top of, and collect money for their designer clients.
How Customers Think, Circa 2015
Entrepreneurs and anyone else working to market a product or service needs to see how current customers identify with the brands they choose. This graphic details current customer trends, behaviors and brand preferences.
Sly Stallone and the Importance of the Shameless Art of Self-Promotion
The shameless art of self promotion is supposed to be just that — shameless. Often shame, pride, fear and other unhealthy emotions get in the way of our honing of this most valuable life and business skill.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
The Power of Personalization: How to Tailor Your Marketing Campaigns for Maximum Impact
In the ever-evolving landscape of digital marketing, personalization has emerged as a critical strategy for businesses aiming to engage their…
3 Tips for Maximizing Your Reach on Facebook
Quite often it’s the simple things that go a long way on social media. Use these 3 tips to make your next Facebook post go viral.
Clear Proof That Email Still Surpasses Social for Online Marketing
It might seem like the days of using email to promote your brand is long past dead in the wake of social media. However, the following study shows that email still has 4 times the potential reach over the biggest social media providers.