brand building

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Use Cliché Marketing to Humanize Your Brand

Consumers are sick and tired of watching the same old tame and cheesy product ads. Check out this video, showing three companies who’ve went way over the top in an effort to increase their reach and find new clients (WARNING: #3 is really disturbing!)

How Customers Think, Circa 2015

Entrepreneurs and anyone else working to market a product or service needs to see how current customers identify with the brands they choose. This graphic details current customer trends, behaviors and brand preferences.