I was really impressed seeing how Lollipics has brought their innovative product to the mass market in the uber-competitive candy industry:
Now, eating a picture of your family members might not be on the agenda for many of us, but the options for pictures of things that can be put into the lollipop are definitely endless.
The big takeaway for any startup owner watching this should be how Lollipics is willing to listen to the people who know more than they do about marketing a business effectively.
How many failures in industry are built on a foundation of stubbornness?
Love these two nuggets of advice:
- You’re not (presumably) saving lives. Stop micromanaging and over-analyzing. Get out there and just do it. (As Gary Halbert used to say “send it up the flag-pole and see who salutes it.”)
- Leave the one-sy’s and two-sy’s, and start swinging for the fences — go for the homeruns! (If you’re happy with the small stuff, you’ll never grow. Recognize when the honeymoon’s over!)