brand building

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Honda Motor Company — 60 Years of Advertising

This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.

How to Become a Black Belt Recruiter on LinkedIn

LInkedIn may not be the dream business networking social network it was a few years back, but there’s still over 300 million users that you can tap into on any given day for recruiting new talent into your business.

Use Cliché Marketing to Humanize Your Brand

Consumers are sick and tired of watching the same old tame and cheesy product ads. Check out this video, showing three companies who’ve went way over the top in an effort to increase their reach and find new clients (WARNING: #3 is really disturbing!)