What is The Secret of a Strong Brand?
Have you ever wondered how on earth Coca-cola or Nike become THE brand? The answer lies in this one, single word.
Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
5 Online Businesses You Can Start Right After Reading
Here’s 5 online businesses you can literally start the minute you’re finished reading this.
Sly Stallone and the Importance of the Shameless Art of Self-Promotion
The shameless art of self promotion is supposed to be just that — shameless. Often shame, pride, fear and other unhealthy emotions get in the way of our honing of this most valuable life and business skill.
5 Video Advertising Tips From Expert Online Filmmaker Adam Lisagor
Today’s post comes from video commercial creation expert Adam Lisagor, also known as the Martin Scorsese of online video advertising.
5 Ways to Motivate More Referrals Out of Your Customers
Referrals are the secret to shifting your business from the small time to the big leagues. Here’s 5 ways to entice more referrals out of your customers.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
How to Shift Gears and Double Profits
Making more money with your product or service really comes down to a couple of key marketing principles…
5 Tips to Start the “Right” Business
Create your own job instead of working for someone else.
Dwayne “The Rock” Johnson’s 10 Rules for Success
Dwayne “The Rock” Johnson is an American icon, a symbol of what’s possible when you apply yourself to a craft (or two, in his case). Learn what he feels are the 10 key attributes needed to succeed in any arena in life.
How Customers Think, Circa 2015
Entrepreneurs and anyone else working to market a product or service needs to see how current customers identify with the brands they choose. This graphic details current customer trends, behaviors and brand preferences.
How Can Building a Personal Brand Help Your Company?
Did you know that small businesses make up over 99% of businesses in America? Out of those businesses, many of…
Honda Motor Company — 60 Years of Advertising
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
How Does This Heart-Wrenching Commercial Make You Feel Inside?
Tell us how you feel about this Pfizer commercial. Is it meant for branding or tear-jerking wholesomeness?
4 Back to School Marketing Tips for Local Retail SMEs
Back to school shopping season has already started. Are you ready?