Example of How Google Uses Our Most Powerful Human Emotions to Promote Their Brand

Example of How Google Uses Our Most Powerful Human Emotions to Promote Their Brand

Here’s a commercial that takes the viewer on an emotional roller-coaster to promote the Google Earth brand:

  • So we start with a 5 year old boy who falls asleep next to his brother on a train, only to wake up alone on a train chugging down the tracks to nowhere (sadness, pity, anger).
  • Then he’s adopted by a nice family (relief).
  • Then Saroo talks about reading the map of India on his wall every day, trying to zero in on his village. Everyone tells him he’s looking for a needle in a haystack (so many emotions, depending on what you take from this — anger, determination, etc.)
  • He talks of seeing the flashes of his family from when he was a boy (again, so many emotions to choose from — we all have flashes from our youth, be they happy, sad, or indifferent.)
  • Then BOOM! Google Earth to the rescue. Finally Saroo can actually use his memory to identify his boyhood village — hallelujah!
  • Saroo goes back home and sees his family once again.

I got a very warm, wonderful feeling right in my heart at the end of the video. How about you?

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Tax Man Cracking Down on Cheating Hospitality Workers (Are You Next?)

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The last few months here in Canada have seen several in the hospitality industry who earn most of their living on tips getting official letters from the Canada Revenue Agency. These letters state that the CRA believes these folks aren’t being honest about the tips they receive. The government agency believes many have omitted tens of thousands in earnings from their tax forms.

The business world should not be boring. Agreed?

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