Here’s a commercial that takes the viewer on an emotional roller-coaster to promote the Google Earth brand:
- So we start with a 5 year old boy who falls asleep next to his brother on a train, only to wake up alone on a train chugging down the tracks to nowhere (sadness, pity, anger).
- Then he’s adopted by a nice family (relief).
- Then Saroo talks about reading the map of India on his wall every day, trying to zero in on his village. Everyone tells him he’s looking for a needle in a haystack (so many emotions, depending on what you take from this — anger, determination, etc.)
- He talks of seeing the flashes of his family from when he was a boy (again, so many emotions to choose from — we all have flashes from our youth, be they happy, sad, or indifferent.)
- Then BOOM! Google Earth to the rescue. Finally Saroo can actually use his memory to identify his boyhood village — hallelujah!
- Saroo goes back home and sees his family once again.
I got a very warm, wonderful feeling right in my heart at the end of the video. How about you?
Hi,
Love it or hate it, one has to admire the great marketing effort by Google. First, I am a fan of Google and their services, Second, they are undoubtedly doing the best jobs and bring cool products.
For me this wasn’t the best marketing video, but I felt a little connection and the message was simple and straightforward.
Brilliant. Sometimes, you need to mess emotions to sell a product.
Hey Rohan,
Definitely not their very best, but I’d put it right up there. Almost everyone who watches it will connect in one way or the other, just as you did.