Example of How Google Uses Our Most Powerful Human Emotions to Promote Their Brand

Example of How Google Uses Our Most Powerful Human Emotions to Promote Their Brand

Here’s a commercial that takes the viewer on an emotional roller-coaster to promote the Google Earth brand:

  • So we start with a 5 year old boy who falls asleep next to his brother on a train, only to wake up alone on a train chugging down the tracks to nowhere (sadness, pity, anger).
  • Then he’s adopted by a nice family (relief).
  • Then Saroo talks about reading the map of India on his wall every day, trying to zero in on his village. Everyone tells him he’s looking for a needle in a haystack (so many emotions, depending on what you take from this — anger, determination, etc.)
  • He talks of seeing the flashes of his family from when he was a boy (again, so many emotions to choose from — we all have flashes from our youth, be they happy, sad, or indifferent.)
  • Then BOOM! Google Earth to the rescue. Finally Saroo can actually use his memory to identify his boyhood village — hallelujah!
  • Saroo goes back home and sees his family once again.

I got a very warm, wonderful feeling right in my heart at the end of the video. How about you?

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2 thoughts on “Example of How Google Uses Our Most Powerful Human Emotions to Promote Their Brand

  • Hi,

    Love it or hate it, one has to admire the great marketing effort by Google. First, I am a fan of Google and their services, Second, they are undoubtedly doing the best jobs and bring cool products.

    For me this wasn’t the best marketing video, but I felt a little connection and the message was simple and straightforward.

    Brilliant. Sometimes, you need to mess emotions to sell a product.

    Reply

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