Augmented Reality Doraemon Sets on Glico Snack Boxes: Kawaii!
Japanese confectioner Glico has launched an augmented reality campaign to promote the upcoming Doraemon 3D movie. Cute!
Keep it Simple: 5 Brands With Straightforward Sales Pitches
The following 5 brands offer consistent customer experiences and straightforward sales pitches.
How to Tell Your Brand’s Story in a Fast-Paced Social Media World
We are in 2014. Don’t do brand storytelling like it was 2007. The culture has shifted, and today, everything is fast-paced. Here is what you should do.
Learn How Fred Deluca Has Made Subway Restaurants the Biggest Franchise on the Planet
Fred Deluca, founder and CEO of Subway Restaurants has built his company into the largest and most successful fast-food franchise on the planet. This is mostly due to the unique service he gives to his franchisees.
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…
Welcomed by a Flash Mob is in My Bucket List. Here is Why
T-Mobile did a great job in their branding gig by welcoming people back at the Heathrow Airport, London with an acapella sung by talented singers.
#ThereWillBeHaters – a New Way to Do Storytelling in Commercials?
Featuring Gareth Bale, James Rodrigues, Luis Suarez and Karim Benzema, Adidas launched their new line of soccer shoes in a cool commercial. A new way to do brand storytelling?
Have You Tried Living with Lag? Disastrous!
Have you ever wondered how lag feels like in real life? Well, these volunteers have tried it, and it’s both disastrous and hilarious at the same time.
What Has the Internet Done to you and your Business!?
Did you know that the big ideas you have in your brain can suddenly disappear because of the constant distraction of the Internet?
Here’s How to Win the ‘First Impression’ Game
It’s generally recognized that we only have around 7 seconds to make a good first impression. I believe this varies…
Everything is Awesome: Epic Brand Storytelling Lessons from The LEGO Movie
The bricks. The characters. The adventure. Everything is awesome. The LEGO Movie takes brand storytelling to a whole new level.
Learn How to Be a Master in Business From McDonald’s Millionaire Ray Kroc
Ray Croc may just be the most successful entrepreneur of the 20th century. Two main qualities defined his success.
Jordan Vs. Jordan: The Greatest Sports Ad Ever Made
Gatorade creates one of the best sports commercials, and they get “two” legends to endorse the brand: The 23-year-old Jordan and the 39-year-old Jordan.
How an Explainer Video Generates $21,000 a Month in New Income for Crazy Egg
Neil Patel, the Co-founder of Crazy Egg, explains that the Crazy Egg explainer video has generated $21,000 a month in new income. How did he do it?
Your Empty Bottles can Help Feeding Stray Dogs
Instead of inserting coins and get foods/drinks, this vending machine in Istanbul, Turkey takes your empty bottles and, in return, the machine will dispense dog food to feed stray dogs.