There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend to look for constellations like the Big Dipper or Orion—something that’s easily recognizable—and their eyes naturally skip over all the other stars.
What do these stars have in common with logo designs? Quite a bit, actually. There are thousands of brands, each with their own logo. It stands to reason, then, that only the brightest and best designs get noticed.
To make sure your logo shines brighter than all the rest, you’ll want to apply these 7 concepts for creating a powerful logo:
- Entice your target audience
- Be unique in your industry
- Choose timeless elements
- Strive to be new and bold
- Simplify your design
- Be consistent with your brand identity
- Adapt to any situation
The illustrated examples showcase how each of these themes can be carried out in a logo design. You’ll learn what to do from famous companies like Coca-Cola, Target, Apple, and more. You’ll also get to see some great examples of what not to do when you’re designing a logo, such as catering to clichés or using unbalanced white space in your design.
Check this out:
Of course, it can be tough to put all the pieces together if this is your first ever logo design. It will take you some trial and error to get things just right, so remember to be patient and cut yourself some slack.
If you feel like you’re in over your head—or you just want a professional set of eyes on the design—contact Company Folders, the makers of this image, for additional design help. Their logo design services department will work with you to create an original logo that’s sure to stand out from the crowd.