2014 FIFA World Cup is approaching, and smart brands are incorporating the huge sporting event into their brand storytelling project. One of the recent ones is Castrol with its Castrol Footkhana commercial, featuring the Gymkhana legend Ken Block – with his Castrol oil-powered rally car – and Brazil’s star footballer Neymar Jr. – with his team of freestyle footballer.
Okay – so the story of Neymar Jr. vs. Ken Block ends in a 3-3 draw. A fair ending, yes?
Castrol is doing a good job riding on the 2014 FIFA World Cup event, and when you get to feature famous sport stars, you just can’t go wrong with your commercial.