Motivations vs. Influences: How They Affect Success
There is a huge difference between what motivates people and what influences them. This distinction is uber-important when developing a successful life and career path.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
5 Ways to Motivate More Referrals Out of Your Customers
Referrals are the secret to shifting your business from the small time to the big leagues. Here’s 5 ways to entice more referrals out of your customers.
8 Insights on How to Grow Your Business
Learn great ways to grow your business this year and in the years to come.
8 Networking Tips That’ll Take You From Faker to Deal Maker — Overnight!
At least 7 out of 8 of the following networking tips will make up the core of your future hobnobbing strategy.
Top 20 Tech and Marketing Trends to Watch Out for in 2015
The following list contains 20 surprising tech and marketing trends that will be gaining traction this year.
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
How to Spot Fake Reviews and Keep Them Off Your Ecommerce Sites
Fake product and service reviews hurt your reputation and as a result, overall sales of your products. Here’s some tips that both consumers and site owners can use to spot phony reviews.
Local SME Branding: 5 Ways to Simultaneously Give Back and Market Your Business
Branding any business is a tough gig. Branding a local small or medium-size business is tougher than it’s ever been,…
Stupify Your Ads for Marketing Success: Advertise Like a Rhinoceros Instead of a Porcupine!
The mighty rhino can deliver maximum impact in one fell swoop. The mischievous porcupine on the other hand, needs thousands of little quills, shooting in all directions, to get the job done. Check out the cute and hilarious bonus video at the end of the post!
Can Anyone Build a Brand Using YouTube as the Foundation of Their Marketing Plan?
Mike Chang is arguably the most successful fitness guru on YouTube today. Closing in on 3 million subscribers and nearly 400 million views. Learn how he started and where he is today.
Could This be the Best Auto Industry Commercial Ever Made?
This may just be the most heartfelt endorsement for the future of the American auto industry ever to be released.
Sound Symbolism and its Impact on Business Branding
There’s a heck of a lot going through consumer’s minds when they first hear your business name. Question is, does your business name match up with your products and marketing? Learn more…
Example of How Google Uses Our Most Powerful Human Emotions to Promote Their Brand
Leave it to the biggest brand on the planet to take us on an emotional roller coaster for 3 minutes. All in an effort to show us how their technology was responsible for bringing Saroo Brierley back together with his family after 26 years apart.