Here’s How Kylie Jenner Builds Herself a Billion-Dollar Empire Using Personal Branding (Infographic)
Starting a business can be extremely stressful, as the odds of surviving the early stages and growing it into a…
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…
Why Engineering Toys for Girls are Cool: GoldieBlox Rules!
Want a biz idea? Here is an idea: Starting an niche toy business serving young girls market. GoldieBlox has done it with their engineering toys for girls.
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
Beautiful Mother’s Day Story Through Google Glass
This is a nice film and a worthy addition to the list of indie films created by Google Glass, and another great value to add to the Glass brand equity.
How to Showcase your Truck’s Precise Handling: Do a Crazy Stunt
This crazy stunt ad features Faith Dickey, the world champion slackliner, who will attempt to cross the line between two speeding Volvo trucks.
It’s Smarter to Travel in Groups. Here is Why.
De Lijn, a Belgian public trasportation company, persuades people to travel by bus using these funny commercials. Watch this and giggle away!
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
In Brand Storytelling, Simplicity Wins: Moto E Commercial
Although the commercial introducing Motorola Moto E smartphone seems simple, it tells the whole story about it. A simple, yet effective ad.
Keep it Simple: 5 Brands With Straightforward Sales Pitches
The following 5 brands offer consistent customer experiences and straightforward sales pitches.
Burger King Raising IRS Eyebrows With Proposed “Inversion” Merger With Canadian-Owned Tim Hortons
Fast-food giant Burger King planning to exploit “Corporate Tax Inversion” strategy by merging with Canadian donut and coffee icon Tim Hortons, to save millions in American taxes.
Here is How Air New Zealand Rocks Social Media. Watch and Learn.
Air New Zealand is New Zealand’s most popular brand in social media. How did they do it? Here is the hint for you: Videos.
How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…