First off, I must apologise. How on earth can I miss this Turkish Airlines commercial featuring two legends in their own sports, LA Lakers’ #24 Kobe Bryant and FC Barcelona’s #10 Lionel Messi.
In this video, Kobe and Messi engage in selfie battle, all around the world – who wins?
Turkish Airlines’ marketing team is doing a great job in getting the endorsement from the two sporting superstars. Both Kobe and Messi have huge fan base and strong followers – no wonder the commercial receives so much attention (and views!)
Furthermore, the message of the story is loud and clear: The worldwide selfie battle emphasizes one “perk” Turkish AIrlines has: Flying to more countries than any other airline.
Brand storytelling, done beautifully. This Turkish Airlines’ commercial deserves the 140 million YouTube video views. Excellent work, guys!
