Question: Why most explainer videos suck?
The short answer: They lack value, truth, and the reason why it matters.
The long answer: Most explainer videos focus on the products and services. They talk about how cool the products are; they claim that the products are the best in the world; they talk about “me, myself and I.”
You see, today’s marketing is not about “me.” Today, marketing is all about you, what you love and what matters to you.
That’s why telling a story that can relate to your customers, show the value that matters to your customers, and share the truth about your product with your customers is very important in every explainer video you attempt to make.
In short, an explainer video that rocks is the video that creates an epiphany – a moment in which you suddenly see or understand something in a new or very clear way (from here.)
Epipheo, the firm that create explainer videos that rock, shares an interesting explainer video about explainer video:
Well said – an explainer video is not just a video – it reveals all about truth, story and love about your company.
If you want your customers and prospects to care about your business, share your story and value that matters to them. Your number one job in creating an explainer video is not creating a well-designed animation. Your number one task is to discover the core value that matters to your target audience.