S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Simple, yet so smart.
Sometimes a billion-dollar idea is as easy as improving an existing product. That’s what GoPro’s Nic Woodman did to become a $3-billion company in less than 7 years!
This short video contains some of the most successful (and often bizarre) commercials ever released by Honda Motor Company. They’ve used a range of psychological triggers to solidify their brand in buyer’s minds including comedy, beautiful women, and celebrity faces.
Want to know how a video content studio promote itself? Just create a brand storytelling video. Here is one example from Epipheo Studio. Watch and learn.
Did you know that the big ideas you have in your brain can suddenly disappear because of the constant distraction of the Internet?
Japanese confectioner Glico has launched an augmented reality campaign to promote the upcoming Doraemon 3D movie. Cute!
Here is the real story of LEGO in the form of a short animated movie, created to celebrate the 80th anniversary of The LEGO Group. Super. Awesome.
Have you watched this cool table tennis commercial, officially launched by the International Table Tennis Federation (ITTF)? A great branding effort, IMO.
THIS epic ad introduces Apple Macintosh to the world for the first time in 1984; the innovation that changes life forever.
Here is an insider look at the making of the all-new 2015 Hyundai Genesis commercial. Great effort in the making, and the result is amazing.
Dogswell launches a campaign featuring 20 dogs and puppies and unsuspecting NYC office workers on Take Your Dog to Work Day. Heartwarming.
Did you know what is going on off-the-pitch, before the game starts? The battle of thoughts; the rituals; the music – the game has begun before the game.
Bryan Johnson went from a middle-income manager, to making millions with Braintree in two years. Listen to his thoughts on boot-strapping and branding a successful startup company.
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!