A contact of mine emailed me Lenovo’s latest videos yesterday, and I was surprised to see Ashton Kutcher, introducing himself as Lenovo’s product engineer, talk with entrepreneurs for feedback on the upcoming Lenovo Yoga tablet.
This is interesting – watch it:
I think the video series is a unique way to buzz the launch of an upcoming gadget: Endorsed by a public figure, who happens to be the gadget company’s product engineer; who hosts a feedback session, talking about the features of the gadget. The message comes across smoothly, without sounding like a commercial or sales pitch.
Well played, Lenovo, well played.