Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
Cook Your Lunch on The Asphalt: An Interesting, yet Disturbing Reality
In order to raise awareness on global warming issues, WWF Paraguay launches Global Warming Menu – an event featuring cooking for lunch, done on the asphalt.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
What Has the Internet Done to you and your Business!?
Did you know that the big ideas you have in your brain can suddenly disappear because of the constant distraction of the Internet?
How to Create the Perfect Brand Film
No digital strategy is really complete without a considered approach to online video. Video marketing is an extremely powerful tool…
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…
Logo Design: How to Become a Branding Superstar
There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend…
What Would You Do to Win a Free Movie Ticket?
People are often willing to do the unthinkable to claim a freebie. Here is what people would do for claiming a free James Bond movie ticket.
Welcomed by a Flash Mob is in My Bucket List. Here is Why
T-Mobile did a great job in their branding gig by welcoming people back at the Heathrow Airport, London with an acapella sung by talented singers.
THIS is The Footballers’ Last Game: They Will Risk Everything to Win it. Will they Win?
Ronaldo, Neymar Jr. Rooney, and Zlatan will play their last game and risk everything to win it against the bad guys. Will they win?
Free International Calls Paid with Coca-Cola Bottle Caps, Anyone?
The Coca-Cola Hello Happiness Phone Booths offer 3 minutes of international calls in exchange of Coca-Cola bottle caps, instead of coins.
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…
Here is How Epipheo Does Brand Storytelling. Watch and Learn.
Want to know how a video content studio promote itself? Just create a brand storytelling video. Here is one example from Epipheo Studio. Watch and learn.