How Graphic Design is Driving Online Brand Differentiation
When the web first started gaining popularity in the 1990s, a popular saying was, “no one on the Internet knows…
Cook Your Lunch on The Asphalt: An Interesting, yet Disturbing Reality
In order to raise awareness on global warming issues, WWF Paraguay launches Global Warming Menu – an event featuring cooking for lunch, done on the asphalt.
How to Create the Perfect Brand Film
No digital strategy is really complete without a considered approach to online video. Video marketing is an extremely powerful tool…
Music In Adverts: Consistency Isn’t Always King
From writing a slogan to choosing where to place your adverts, there are countless key decisions to be made when…
Building a Strong Brand: Strategies for Creating an Authentic and Memorable Business Identity
In today’s competitive business landscape, a strong brand is essential for long-term success. A well-defined and well-managed brand can differentiate…
What Three Little Pigs can Teach You About Open Journalism (and Branding)
Using three little pigs and the big bad wolf as an analogy, The Guardian’s award-winning advert teaches people about open journalism. Watch and learn.
Launching Your New Brand: 6 Online Marketing Tricks To Get You Started
Whether you are launching your new brand or redesigning your online strategy, there are a lot of different tips and…
How to Attract Younger Generations to Your Brand
Every brand has a target demographic that they focus on to bring in customers best-suited to their products/services and this…
Evolve or Die: How to Adapt Your Brand to a New Era in Consumer Businesses
Whether for better or worse, coronavirus and the resulting global lockdowns have sparked a new era in consumer businesses, with…
Duracell Powers Human Connections
Duracell lauched Duracell Quantum by building warm havens in Canada where people can hang out and feel the warmth of its built-in heaters.
Here’s How Kylie Jenner Builds Herself a Billion-Dollar Empire Using Personal Branding (Infographic)
Starting a business can be extremely stressful, as the odds of surviving the early stages and growing it into a…
Dwayne “The Rock” Johnson’s 10 Rules for Success
Dwayne “The Rock” Johnson is an American icon, a symbol of what’s possible when you apply yourself to a craft (or two, in his case). Learn what he feels are the 10 key attributes needed to succeed in any arena in life.
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
You Are More Beautiful Than You Think
In their Real Beauty campaign, Dove reminds us that we are more beautiful than we think; the sketches show that. Mind-blowing.
Three Things to Remember About Video Production for Businesses
In business, you need to be precise. Your advertising and brand message need to be crystal clear. You need to…
