WestJet Christmas Miracle: Why It Inspires People (and Haters, Too)
WestJet, the Canadian airline, has done it again: After an ultra-successful marketing campaign in 2013 with its Christmas Miracle surprises, they are on it again in 2014.
Most Explainer Videos Suck Big Time. Here is What They Ridiculously Forget to Do
Why most explainer videos suck? The short answer: They lack value. Truth. The reason why it matters. Here is the long answer.
Promotional Giveaways + Customers = Good Marketing
Branding is one of the most effective ways of marketing a company’s product or name. For many decades, businesses have…
Learn How Fred Deluca Has Made Subway Restaurants the Biggest Franchise on the Planet
Fred Deluca, founder and CEO of Subway Restaurants has built his company into the largest and most successful fast-food franchise on the planet. This is mostly due to the unique service he gives to his franchisees.
If Your Audience Smile, You Win – Learn How from Coca-cola
Coca-Cola installed the so-called Happiness Machine to dispense Coca-cola and other surprises, as well. Sharing the goodness always works.
Logo Design: How to Become a Branding Superstar
There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend…
Here’s How Kylie Jenner Builds Herself a Billion-Dollar Empire Using Personal Branding (Infographic)
Starting a business can be extremely stressful, as the odds of surviving the early stages and growing it into a…
Your Empty Bottles can Help Feeding Stray Dogs
Instead of inserting coins and get foods/drinks, this vending machine in Istanbul, Turkey takes your empty bottles and, in return, the machine will dispense dog food to feed stray dogs.
You Would Want Someone to Do THIS for Your Business Brand
Minecraft’s Steve visits Walmart – but it’s unofficial. Wow. You know your brand is popular when someone is doing that for your brand.
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
Learn What Jack Ma of Alibaba is Doing for US Small Business Owners
What a story this company’s had, starting from modest roots in Ma’s San Fran apartment in 1998 when the Alibaba Online marketplace was released — to raising $25 million in funding just a year later. Now, co-founder and current Executive Chair, Jack Ma wants to pay it forward by helping small businesses realize their own dreams.
How to Create a Brand and Make It Stick
A big part of selling is being top-of-mind with your potential customers. A person walks into the gas station to…
Who Would Have Thought THIS Gets Her Eyes Closed. Too Funny!
Here is a rather creative advertisement on how chocolate is promoted. It is about a girl who wants to make a world record by not blinking.
The Complete Newbie Guide to Making an Epic Project Promo Video
Creating a video for promoting your business or project is a headache. Here are some great tips on how to make an epic project promo video, painlessly.
How to Showcase your Truck’s Precise Handling: Do a Crazy Stunt
This crazy stunt ad features Faith Dickey, the world champion slackliner, who will attempt to cross the line between two speeding Volvo trucks.