During this cold season in Canada, Duracell, in its Duracell Quantum marketing campaign, built warm havens where people can hang out and feel the warmth of its built-in heaters. The heater-powered bus shelters can only be activated when people touch or link hands to connect the end of two bus shelters’ sides.
With this campaign, not only they hope to foster a warm location, they also wish to foster human connections.
This is one of exceptional examples of how a company utilizes the power of brand storytelling to the max. Watch and learn.
Inspiring, don’t you think? Please share if you think that embedding social messages in a marketing campaign rocks!