Logo Design: How to Become a Branding Superstar
There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend…
Can Anyone Build a Brand Using YouTube as the Foundation of Their Marketing Plan?
Mike Chang is arguably the most successful fitness guru on YouTube today. Closing in on 3 million subscribers and nearly 400 million views. Learn how he started and where he is today.
WestJet Christmas Miracle: Why It Inspires People (and Haters, Too)
WestJet, the Canadian airline, has done it again: After an ultra-successful marketing campaign in 2013 with its Christmas Miracle surprises, they are on it again in 2014.
How to Empower Customers to Do Brand Building on your Behalf
Here is how word-of-mouth marketing, along with a positive social media experience with customers, can prove priceless for your business’ bottom line
Want to Have a Look at Some Cool Animation for 2014 FIFA World Cup’s Official TV Opening?
This cool animation carries the story of football – and the FIFA brand. Expect more to come as we approach the kick-off time on June 12th, 2014.
Learn What Jack Ma of Alibaba is Doing for US Small Business Owners
What a story this company’s had, starting from modest roots in Ma’s San Fran apartment in 1998 when the Alibaba Online marketplace was released — to raising $25 million in funding just a year later. Now, co-founder and current Executive Chair, Jack Ma wants to pay it forward by helping small businesses realize their own dreams.
Meet Ashton Kutcher, Lenovo Product Engineer
Meet Ashton Kutcher, Lenovo’s product engineer. He talks with entrepreneurs for feedback on the upcoming Lenovo Yoga tablet.
Honest Marketing Can Still Get You Sued for False Advertising
Vibram got sued even though they were being completely honest with the consumers who bought their Five Finger barefoot running shoes. The same thing could happen to you if you’re not careful!
Jordan Vs. Jordan: The Greatest Sports Ad Ever Made
Gatorade creates one of the best sports commercials, and they get “two” legends to endorse the brand: The 23-year-old Jordan and the 39-year-old Jordan.
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…