Want to show off the benefits of your products or services without sounding like a salesman? Try telling a story that your audience can draw a strong conclusion on its own.
De Lijn, a Belgian public trasportation company, persuades people to travel by bus using these funny commercials. Watch this and giggle away!
Telling a story about your brand even a 5 year-old can easily understand is (or should be) the ultimate goal of a commercial. De Lijn is doing a great job with the commercials.