Consumer Psychology and Behavior: Insights for Creating Compelling Marketing Campaigns
Understanding consumer psychology and behavior is a cornerstone in the realm of marketing. It’s the subtle art of aligning product…
From Posts to Profits: How Social Media is Reshaping Modern Marketing Strategies
In today’s digital-first economy, social media is no longer just a communication tool—it’s a core driver of business growth. From…
Are Your Sales Week? Learn how FAB-ulous Salesman Get the Most Yeses!
You have to be FAB-ulous to be a successful salesperson. Just as you must learn to walk before you run, salespeople need to be able to sell the most bland and boring product before moving on to the big leagues.
8 Tips to Get You Networking Like a Superstar
In order to market a brand, you need to know how to network efficiently and effectively. Here’s 8 tips to get you set on the path to success.
Learn How Lollipics Brought a Very Unique, Innovative Product to a Super-Competitive Industry
Innovation is a pipe-dream for many business owners. Learn how Lollipics has brought their innovative products full-circle, by using smart business acumen and a “listen to those who know” approach.
The Impact of Leadership Styles on Marketing Success
Leadership plays a crucial role in the success of any organization, and when it comes to marketing, the choice of…
New Study Reveals Why Many Small Businesses May Fail in 2015
Check out this video and link to a recent SMB poll which reveals startling news about the mindsets of US small business owners, including several who don’t feel it necessary to spend money on marketing or CRM resources.
The Psychology Behind Modern Marketing: What Really Drives Consumer Behavior
In today’s hyper-connected world, marketing is no longer just about catchy slogans and flashy logos. It’s about understanding what drives…
Ten Awesome Tips for Using LinkedIn to Grow Your Business
LinkedIn has come a long way in catering to business-minded professionals over the last two years. As you’ll learn in the video, this social network has much more networking and lead-gen potential for businesses than both Twitter and Facebook combined!
Networking 101: Be Honest With Yourself About Your Personality Type
A turtle that’s come out of it’s shell is vulnerable, and everyone around him knows it. This quick video talks about identifying your personality strengths and how to leverage your introverted or extroverted traits to network effectively, instead of looking like a shell-less turtle in the middle of the interstate!
The Power of Storytelling in Marketing Management
Storytelling is an age-old art form that has found a new and powerful application in the world of marketing management.…
How Customers Think, Circa 2015
Entrepreneurs and anyone else working to market a product or service needs to see how current customers identify with the brands they choose. This graphic details current customer trends, behaviors and brand preferences.
Marketing in the Age of Attention: Strategies That Cut Through the Noise
We live in a world where every scroll, click, and swipe competes for attention. Consumers are exposed to thousands of…