Ten Awesome Tips for Using LinkedIn to Grow Your Business

Ten Awesome Tips for Using LinkedIn to Grow Your Business

LinkedIn is the most professional and widely-used social networks for business professionals:


Takeaway tips from the video:

  1. Create a company page: http://help.linkedin.com/app/answers/detail/a_id/710/~/adding-a-company-page
  2. Make sure your profile is complete and optimized for search engines.
  3.  Post content regularly — content that’s relevant to the people you’re trying to engage with.
  4. Make lots of connections — it is a social network after all!
  5. Promote your page with other web properties — also make sure you link to your profile with all your business correspondence.
  6. Try to get testimonials from satisfied customers and/or employers to post on your profile — make sure you pay it forward and recommend others whenever you can.
  7. Advertise — your products, services, employment resume.
  8. Participate in targeted LinkedIn groups with people who share your professional interests — get creative to find the right people.
  9. Create groups of your own to build your reputation and build credibility in your industry.
  10. Use introductions and inmail to connect with people — I can’t personally attest to the effectiveness of this feature; you do have to pay for this feature, but it looks promising: i.e., the comment in the video about “less spam.”

How’s LinkedIn been to you in helping to grow your business?

Interesting that LinkedIn has a 2% higher conversion rate for lead gen than Twitter or Facebook. Surprising to me that Facebook is lower than Twitter too!



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