5 Ways You Can Turn Customers into Walking Billboards
We all want our customers to become our brand advocates. Ideally, we want them to do most of our promotions…
What Three Little Pigs can Teach You About Open Journalism (and Branding)
Using three little pigs and the big bad wolf as an analogy, The Guardian’s award-winning advert teaches people about open journalism. Watch and learn.
How Blaze CEO Emily Brooke “KickStarted” Her Company
Emily Brooke teaches us how to bootstrap a business using crowdsourcing. Her story is remarkable and shows entrepreneurs that all you really need is one good idea…
How McDonalds Uses Psychology, Location, Children, Star Power, Trends, Scandals and More to Get Your $$$
Some of the following factoids about McDonald’s restaurants will come as no surprise. At least a few will cause your eyebrows to furrow. Still others will definitely make your jaw drop!
Brand Magic on a Budget: Stickers That Boost Your Business
In today’s digital-first world, businesses often overlook the tactile, engaging power of physical branding tools. However, one tiny adhesive hero…
Neymar Jr. vs. Ken Block: Who Wins?
Castrol Footkhana commercial features Gymkhana legend Ken Block versus Brazilian footballer Neymar Jr. Who wins?
The Best Table Tennis Commercial I’ve Ever Seen, Period.
Have you watched this cool table tennis commercial, officially launched by the International Table Tennis Federation (ITTF)? A great branding effort, IMO.
Logo Design: How to Become a Branding Superstar
There are thousands of stars in the night sky, yet most people only recognize a few of them. They tend…
Why Engineering Toys for Girls are Cool: GoldieBlox Rules!
Want a biz idea? Here is an idea: Starting an niche toy business serving young girls market. GoldieBlox has done it with their engineering toys for girls.
This Heartwarming Apple Ad Won the 2014 Emmy Award for Best Commercial
Apple Holiday TV ad titled Misunderstood won 2014 Emmy Award for best commercial at the Creative Arts Emmys. Why?
Who Is Donatella Versace? The Powerhouse Behind the Brand
If the first thing you think of when you hear Donatella Versace’s name isn’t long, platinum blonde hair, then you…
You Are More Beautiful Than You Think
In their Real Beauty campaign, Dove reminds us that we are more beautiful than we think; the sketches show that. Mind-blowing.
Can Anyone Build a Brand Using YouTube as the Foundation of Their Marketing Plan?
Mike Chang is arguably the most successful fitness guru on YouTube today. Closing in on 3 million subscribers and nearly 400 million views. Learn how he started and where he is today.
Cinematic Firefox ‘Commercial’ – #ChooseIndependent
It’s been 10 years since Firefox’ inception in the web world. It’s quite a feat and in the celebration of a decade of free and open web, Firefox launch this cinematic video
Brands That Mastered Emotional Connections and What You Can Learn from Them
Apple masters emotional connection by emphasizing innovation and individuality, inviting customers to feel unique and creative. Nike inspires with storytelling,…