Ah – parenthood. Everything you see when a commercial show you a husband and wife smiling lovingly while changing their baby’s diaper is, um, a lie.
Taking care of your young children is challenging. Many sleepless nights, lacks of personal time, and so on – everything is challenging.
But ask any good parents out there: Is it really worth it to nurture their kids? The answer will be yes. The sense of taking care of a young human being is fulfilling. It might not be easy, but it probably the most important “job” you can do as a human being.
Coke Argentina takes a real glimpse of parenthood into their branding campaign, and I must say it’s a beautiful story to tell.
Simply beautiful and heartwarming. A nice brand storytelling, don’t you agree?