Retailers always had to adapt to changing customer tastes but in recent years many retailers haven’t been able to keep up. The proliferation of mobile devices and the rise of online sales has threatened the traditional retailer. Many retailers fear technology, but as this infographic from the CUBE outlines, it can also help your business.
In 2016, 56% of retail sales were influenced by a digital transaction, a huge increase from the 14% in 2013. The modern consumer often researches local stores on their phone.
90% of customers in your store use digital devices while shopping. This doesn’t mean that they’re going to buy the item online and they might just be checking reviews of the product online. If the product they’re searching for online is reasonably priced in your store, they will generally complete the purchase in-store.
Technology shouldn’t scare retailers but actually help them and retailers need to learn this or risk getting left behind the competition. Find out more in the infographic.