Slow website is the worst nightmare of any online business. It has significant impact not only on its sales rate but also on its Google rank.
There are many things you can do to fix this problem and improve your website. The folks at Hosting Tribunal created a handy infographic that will help you on this endeavour.
Let’s have a look at how a slow website could hurt your bottom line.
Increase In Page Abandonment Rate
There is a strong relationship between poor website speed and abandonment rate. A 1-second delay in loading speed can bring down conversions by 7%.
Thus, if you want to retain existing customers and acquire new, it is important to fix this issue.
It was found that around 80% of customers who were not satisfied with the performance of a website will not do business with the same company again. This is another clear indicator that low website speed can take down your sale rates.
Hurts Customer Experience
No one wants to wait for a sluggish website to load. This is the reason why 64% of the smartphone users want the website to load within four seconds, while 47% of desktop users want it to load in two seconds.
As we already noted, website speed also influences your revenue. It was found that a simple 1-second improvement in the speed can increase the revenue by $7,000 on a daily basis, assuming that the business generates $100,000 per day.
Slow website speed interferes with your site’s SEO. A 1-second delay in page load can lead to a loss of 11% in page views, which means Google and other search engines will degrade your site’s rank in their search results.
Over To You
The points above illustrate how web speed can have an everlasting impact on its performance and business as a whole. Thus, it is highly recommended to constantly monitor it and fix any issues by optimizing the images, leveraging the cache, choosing the proper servers, and implementing other recommended practices explained in the infographic below.