Did you know that a car driver in Seoul, South Korea has to drive around for an average of 500 meters a day just to find a parking space? That equals 15 kilometers, which also mean 1 liter of gas.
There’s gotta be a way to reduce the unnecessary oil consumption, the waste of time and a waste of money. So one smart oil company in Korea, S-Oil, took action.
S-Oil launched the HERE campaign. The idea is to use balloons to help car drivers finding empty parking spaces quickly. Balloons? Yep. Check this out:
What a simple, yet smart solution! A simple balloon helps reducing oil consumption? Unthinkable.
And it’s a smart branding campaign, too: The S-Oil HERE campaign video on YouTube gets more than 2.7 million views, along with over 8,800 likes, all in just a week.
What do you think? Is it a cool ad/campaign by S-Oil?