There is no getting away from the fact that all businesses need a website these days. It’s no longer a question of whether you have a website or not, but more about how big a role it plays in the overall marketing strategy of the company.
It’s no longer expensive to set up an online presence and there are plenty of “off the shelf” solutions that make great business sense. However, lacking a clear idea of what you are trying to achieve can actually have a negative impact and put off both existing and potential customers.
Potential design mistakes
One big mistake that any business can make is simply trying too hard. It’s easy to get sucked into the idea that you need every new bell and whistle that you (or your web designer) can lay hands on.
Of course, you do need a site that looks contemporary and works across all new devices and platforms, but never lose sight of what your website is actually meant to achieve. You don’t need to be a professional UK web design & development firm to know what “works” and what doesn’t. There’s no point in doing a lot of hard work to get people to check out your website, only for them to find that it isn’t actually fit for purpose.
An overly fussy design or too many features that need add-ons or might not work with a particular browser are common mistakes that can be easily avoided.
Call to action
What do you want users to do once they’ve found your website? If you want them to buy a product or service from you, there needs to be what’s known as a “call to action”.
Essentially, this means leading a user to a natural next step in a clear and obvious way, and telling them what to do next to complete the deal.
One of the aspects that make setting up a website easy is that there are plenty of templates and ready-to-go offerings that help you to be up and running quickly. However, it’s also important to stand out from the crowd.
By having the unique domain name registration Canada, (ending in dot ca) for your online presence, you can immediately add character to your whole marketing strategy, even down to the email addresses you use.
Branding is as important a part of marketing for a small business as it is for a multinational company, so having a consistent naming and design structure across your online identity is a vital marketing tactic.
Website design should not only reflect the colors, text and style of your brand, but also have content written in the “tone of voice” that you want to adopt.
These are only some of the ways a website can be more effective. The best way to find out more is by having a good look at companies that you think have great websites, and work out why you think that might be.