Startup Idea: Tips for Entering the Booming Fashion Tech Industry

Startup Idea: Tips for Entering the Booming Fashion Tech Industry

If you’re on the lookout for a booming industry to build a company around, fashion tech is definitely on the rise and you don’t need to be a designer to create a successful startup around it either:

Here’s a short list from our friends at Beautiful Girl of a few different areas of the industry that are primed for entry:

  • Textile and Apparel Design
  • Leather Technology
  • Fashion Merchandising
  • Visual Merchandising
  • Footwear Design
  • Jewel/Gem Designing
  • Online Fashion Selection (information websites, comparison tools).
  • Fashion App Development

With Pinterest and Flickr gaining in popularity with soccer moms and fashionistas all over, and Instagram making a strong comeback, it should come as no surprise that Fashion Tech is a booming industry. It’s never been easier to put unique designs in front of the customers who want to buy them.

Why?

Because prior to social media, there was very little in the way of free marketing (other than people seeing your designs walking down the street). Now, if you have designs that people want, you only need to send them out through social channels and you can get thousands, if not millions of hungry eyes on your merchandise without spending a dime (of course you can still do promoted posts to increase your reach.)

Summary of the Fashion Tech Startup Tips in the Video:

  1. Work with a mentor
  2. Test customer acquisition
  3. Try to head your operations in one of the world’s many fashion centers
  4. Just start: “You’ll never catch a fish unless you’re standing in a stream

Main Image: “Eyes of Envy” by Joel Devereux

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