Here is How Marketing Works

Here is How Marketing Works

Here’s my favorite marketing quote from Gary Vaynerchuk: Marketers Ruin Everything.

At first, that quote of his sounds harsh. But if you think carefully, it’s the whole truth. I am a marketer, and I admit that I am one of those people who ruin everything: Emails, social media platforms, and what-not.

In fact, ruining things is exactly how marketing works. Ruining sounds like a bad word, but it does come with some nice jargon: Optimizing, utilizing, etc.

Okay, to give you proper insight, let’s have Gary Vee explains it – in his own infamous way:

So, how does marketing work? It’s pretty straightforward, really – in 3 easy steps:

Step #1: Marketers will flock to a new, promising platform where potential markets hang out.

Step #2: They will figure out ways to promote and sell things to them. Some succeed, some failed.

Step #3: In the process, the platform will eventually be full of marketing messages – including, unfortunately, spams and scams – no matter how hard the team behind the platform is trying to limit them. At this stage, let’s just say that marketers have ruined the platform.

This happens all the time, the way I see it.

Related Post

6 thoughts on “Here is How Marketing Works

  • Hi Ivan. I found your post through inbound marketers on linkedin. Good, hilarious boost for me this morning reminding me that I just can’t do what the masses are doing but I must be authentic and compelling. My new phrase to keep in mind – “marketers ruin everything!!”

  • Totally agree with the statement. Marketers do ruin everything.

    And Marketers are everywhere in our lives, even in your Toilet LOL.

    But i think, the world will be a boring place, without those Marketing messages… those efforts.

    • Azizul,

      Marketers spice our life – in fact, we can thank marketers for some things we enjoy in our life 🙂

      It’s a bitter-sweet relationship, really!

    • Martin,

      “Social media evangelist” is an awesome title. Can you suggest one for me? I always see my self as “self-made opportunist”, but that doesn’t sound too cool 🙂


Leave a Reply

Your email address will not be published. Required fields are marked *

The business world should not be boring. Agreed?

If you say “Absolutely!” please sign up to receive weekly updates from the extraordinary world of business, hand-picked from the web just for you.