I want my business to be successful. But for some reasons, I’m afraid that if my business is growing, I will eventually lose the personal touch that matters to clients.
If you have been thinking about those things like I do, then you are in luck; In this particular segment of the #AskGaryVee show, Mr. Vaynerchuk answers a question that has been on my mind for some time: How to maintain the level of customer experience when my business grow?
Engagement scales. Fantastic answer. Just the one I need, seriously.
In essence, don’t be afraid growing your business. You can always scale to support the growth. Want to maintain a personalized, intimate experience with your customers? Hire people to do so.
Your finance guy might not agree, but think about it: When your business grows, you make more money. When you make more money, you need to hire more people to maintain the level of service that is your signature. Hiring more people brings in more business.