Here is Why You Should Avoid Using Yellow or Brown as Your Tech Company Brand Colors

Here is Why You Should Avoid Using Yellow or Brown as Your Tech Company Brand Colors

Brown reminds me of dirt(y) and yellow makes me want to eat; not a good combo for a tech company’s brand colors.

Did you know what we choose red-black as the color scheme of Biz Epic? It’s all about the message we are trying to invoke to you, our valued readers.

Why we choose red as the primary color: Well, we want to tell you that we are energetic, passionate, provocative and attention-grabbing – exactly what we want to portray Biz Epic and its posts. Why we choose black as the secondary color: We want to convey value and show you that we are not yet-another-business-news site.

Why the above is important for us – and for you? Believe it or not, colors do matter. This is especially true when it comes to your business brand.

Here are the things that certain colors evoke. Be sure to select your colors wisely so that you can send the right message.

Brand colors infographic
Via Marketo

And yes, our red and black combo is one of the best color schemes for a tech company or website. Woot!

So, forget fancy graphics for a moment and start deciding what color you should use for your brand identity.

Agreed?

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