As a business, you want your customers to get excited about your brand and keep coming back for more. Part of achieving this goal is by offering quality products and excellent customer service, but another essential part of drawing people in is your marketing strategy.
There are a lot of things you can do when it comes to creating a marketing campaign, but the key point you need to be focusing on is how you can get your audience to engage with your brand. Below are a few marketing tactics that are the best way to boost engagement with your customers.
Have Competitions
If you are trying to promote a new product, holding a competition for your customers to get involved in is a great way to create excitement around the launch. You could get customers to enter a raffle where the prize is a gift hamper full of the new range of products you’re trying to promote. You could have creative writing competitions and publish these stories if that is relevant to your business, or get people to pitch advertisement ideas to you.
If you want to keep it very simple, you can ask your customer to retweet or share your original post on social media and select a winner at random.
Sell Merchandise
People love to wear clothing with their favorite brands’ logo or another image that is iconic in this way. As a company, selling branded merchandise could be a great way to create more revenue and get your customers interested in what you’re selling.
There are many things you can do, such as branded glassware, coffee mugs, t-shirts, hats, tote bags, posters, and much more. You can sell these items via your business website alongside your other products, or when you’re at trade fairs, etc. Look at Anthem Branding for some examples of what kind of custom merchandise you can get.
Ask Customers to Share Their Stories
When you’re creating a new marketing campaign, consider whether getting customers to share their stories with you could be part of it. Ask to hear about inspiring tales from their lives, or their funniest moments that have brought a smile to everyone’s faces.
If their personal stories can’t be part of the campaign, then at the very least, ask them about their experiences with your brand and if they think you can make improvements. You don’t need to share this with the public, but you can use this information to make your company better as well as your marketing tactics.
Free Samples
Everybody loves free samples, and these are easy and effective marketing tactics. Rather than just putting random samples into people’s shopping bags, allow them to choose which samples they can take home with them instead. You can make recommendations based on their recent purchases, but allowing them to choose gets them to pay closer attention to these new products and will make them feel more involved.
If you want your customers to become more engaged with your brand and the marketing campaigns you put out, consider these tactics and see how they could work for you.
