Many small businesses and startups have been struggling to keep their footing during the global pandemic. Those businesses who have been able to adapt are now faced with getting out of short-term panic mode and returning to some semblance of normal business practices. While you’re figuring out how to return to “normal”, take the time to start re-evaluating how to do things differently and more effectively in an uncertain time instead of giving up on your previously successful B2B sales practices. \
Here are some things to keep in mind as you move forward.
Organized B2B sales processes keep you on track for success
Many businesses can get stuck in a rut when it comes to how they conduct business, manage clients and organize sales processes in a healthy economy. This means a lack of organized sales funnels to help guide clients throughout the B2B sales decision-making process. In uncertain times such as those rbought on by the global pandemic, it’s important to stick with your existing sales process. Revisit your sales funnel model, adjust your approach where needed and refine your sales pitch.
Customers need enough time to have all of their questions answered, and it’s important for you as a business to be proactive about making specific requests of your customers. Be clear with your customers about your expectations for advancing through each of the sales steps without being pushy. Having a solid, organized B2B sales process will help guide your sales conversations and result in a higher close rate.
Build relationships by showing empathy
One of the best practices a small business can adopt is building relationships with its target audience. Customers buy from businesses that they like and, given how tight budgets are becoming, building relationships is more important than ever. Now is the time to nurture B2B relationships and value every sale by keeping the lines of communication open and trusting in your customers. Your customers need to see what value you add for them and how you can help them survive and prosper. They need to trust in your credibility.
COVID-19 has stressed even the strongest of workforces, and businesses are now in the unique position of supplementing workforce instability while evaluating safety and health risks according to changing policies. Many businesses are feeling uncertain at this time. Acknowledge your customers’ growing concerns by showing them empathy and sensitivity. Start sending personalized email campaigns related to the changing world stage and show that your business is aware of the challenges that businesses and customers are facing.
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It’s a complicated time to manage customer communication via email campaigns and other forms of customer service, but when you lean on professionals with years of experience, like those at Engaging Networks, you’ll find it far easier to navigate the best ways to reach out and maintain communication.
Invest in more digital marketing
The key to any business surviving COVID-19 is to maintain visibility through digital marketing. Many businesses have given up during the COVID-19 outbreak, which opens a window of opportunity to achieve growth and market share. Optimizing your Search Engine Optimization tactics is essential to maintaining visibility and attracting potential customers. Now is the time to update your website design, upgrade content marketing and enhance your social media marketing efforts.
Working with a full-service digital marketing agency that provides custom web design and website development can help you achieve your business goals. Webolutions provides superb web design Denver that keeps SEO in mind to result in higher ROI for your business. Whether you need to build a new website or need to make your existing site feel like a new site, expert web developers will bring your optimization goals to life.
In addition to web design services, the Denver web design company offers graphic design services like logo design, business cards and brochures. Their digital marketing services include content creation for social media and email marketing. From custom WordPress websites compatible with mobile applications to digital design and digital marketing services, you can expect a final product that will take your digital marketing to the next level.
Surviving uncertain times isn’t always easy, but sometimes the best thing to do is to keep moving forward. Use this time to continue building relationships, perfect your B2B sales process and maintain visibility by investing in digital marketing.