In today’s digital age, marketing and advertising have witnessed a great shift. Prior to this period, products and businesses are often brought to the awareness of people through radio advertisements, TV Spots, Billboards, and magazine ads.
However, today the story has changed. More customers are moving online in search of their products and how to get it. Therefore, having a substantial online presence and applying the most effective techniques to promote your brand is the best way to achieve extensive customer coverage.
How do you achieve this feat?
Below are seven ways to promote your brand and reach more customers:
1. Content Marketing
One of the best ways you can promote your brand is to create engaging content that would spur both visitors and customers to do business with you. This is simply what content marketing is all about.
Content marketing helps you to directly engage your audience and inform them about what your business is all about. It is a form of marketing that is focused on creating and publishing content targeted at a particular kind of audience
To get started with content marketing, first create a blog for your business. Next, brainstorm on a list of topics related to what your business is about. After this, get a good writer to craft engaging content on each topic on your list. If you don’t have anyone within your company that can handle this, you can easily employ a good content creator to handle the job for you.
Aside from writing, you can also create video content about your business and post them on Youtube. Youtube is a very great platform for video content marketing.
2. Social media
Your business promotion is not complete if it is not registered on at least three social media platforms. This is because social media is one of the most effective ways to reach potential customers. While your business should be on social media platforms, be careful not to overdo this. Below are the best three social media platforms for brand promotion:
There are more than 30 million persons registered on Facebook. As such, taking your business to the platform is one of the best ways to get to your targeted customers. Aside from taking your business to the platform, ensure that you continuously create engaging posts for your business. This would help build awareness for your business.
LinkedIn is the most professional platform. However, if your brand is into consumer goods, you might not be able to get to your targeted audience on the platform.
Aside from sharing video content on YouTube, another great platform to do this is Instagram. While long posts might not be as effective on the platform as it is on Facebook, video content achieves better results.
A great place to promote your brand. Unlike other platforms, twitter requires different marketing because of the sarcastic nature of most of its users. Nonetheless, if your brand is targeted towards the youths, ensure you have it registered on twitter.
3. Recruiting Affiliates
Affiliate is a great way to promote your brand. Affiliate marketing is the process of earning a commission by promoting other people’s company or product.
As a brand or business, you can engage in affiliate by getting an affiliate marketer that will do the marketing and conviction thereby increasing your patronage. The affiliate marketer then gets commission from your sales.
4. Paid Advertising
Paid advertising is another very easy way to attract more customers for your brand. If your business is still in the beginner’s stage, you can go for pay-per-click or social media ads. These two types of ads would provide your business with maximum exposure. The two networks that operate in these two aspects include:
Google Adword is the king of pay-per-click advertising. According to research, an average advertiser earns $2 for every $1 they spend on advertising. With Google Adword, you bid on the most popular keyword and advertise your brand on the most popular search engine in the world. This way, whenever anyone searches for your keywords, your site would be on the top list.
The Facebook ad works similarly to Google Adword. The only difference is that while Facebook works for social ads, Google ad works for search engines. Facebook advertising is very effective for brand promotion because it allows you to target a highly-specific audience. However, it is essential to note that Facebook offers 18 different types of social ads. Among these 18, you can start with these four:
- Link Clicks Ads
- Boosted Page Posts
- Video Ads
- Page Like Ads
5. Guest blogging
Guest blogging is simply a process whereby you write and publish posts about your brand on a third party blog in other to promote and drive traffic to your brand. Guest blogging can be a great way to create more brand awareness and grow your customer. However, you should be careful with this so as not to expose yourself to the Google penalty.
6. Influencer Marketer
Another excellent way to promote your brand is through influencer marketers. Find some excellent influencers related to your business and give them some commission as a form of enticement. The best two places to find influencers is Instagram and YouTube.
However, it is noteworthy that when choosing any influencer on any of these platforms, ensure that they have a high number of followers. For Instagram, the influencer should have at least, 10,000 followers.
Also, your influencer should be into something related to your brand’s service. It would be a waste of money if you are into business such as investment and you are choosing an influencer who deals with games. There is no correlation between what your brand offers and what the influencer does.
This is another superb way to increase your customers. When your brand is known for its yearly awesome giveaways, more customers would be enticed to patronize your brand to win some giveaways for themselves.
Giveaways do not only increase your customers but also allows you to gain honest reviews from the winners. When organizing a giveaway, post this in your social media platforms and your blogs. This would attract more participation and customers. Also, announce the winner and encourage others to participate by patronizing your brand.