Making It Big: How to Craft the Perfect Advertising Campaign

Making It Big: How to Craft the Perfect Advertising Campaign

Struggling with creating an appropriate advertising campaign? We can help! Read on to learn how to create the perfect one!

Are you looking to craft the perfect advertising campaign?

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement.

How can you ensure that you’re not wasting your precious time or your money on ineffective ads?

The truth is, creating the perfect advertising campaign doesn’t have to be so time-consuming. In fact, after reading this article, you’ll be ready to create a simple, yet effective advertisement in no time at all. With this, you can rest assured that your time and money are both well-spent.

Let’s get started!

Advertising squad
photo credit: Alex Watson / Flickr

1. Utilize Attention-Grabbing Graphics

First and foremost, it’s always essential to begin your advertisement with an attention-grabbing graphic.

This is one of the best ways to catch the attention of your audience. If your graphic appears too ordinary or habitual, readers are more likely to continue scrolling. On the other hand, readers are more likely to engage with interesting and original graphics.

You can also opt to utilize an image that may create a small dosage of tension for your audience. This will cause your audience to take a second look at your advertisement and better engage with the remaining content.

Remember, the aim isn’t to create controversial or rude tension. Instead, it’s about playing on humor and creating something that is entertaining and clever.

In other words, have fun with your graphics!

2. Create a Bold Headline

When it comes to your online advertisement, your headline is your bread and butter.

Let’s consider that online advertisements have changed and transformed over time. That being said, the headlines used to grasp a reader’s attention have also changed and transformed over time.

While a sales pitch headline may have been effective a mere five years ago, this is no longer the case. Instead, advertisers are now forced to be more creative in gaining the attention of their audience.

Today, some of the best headlines ask the audience a thought-provoking question or state something controversial. Either way, both routes are effective in gaining the attention of your audience.

Be sure not to create a headline that is too long or overcomplicated. As soon as your audience feels over-challenged or confused, they’re likely to move onto the next advertisement.

3. Make It Mobile Friendly

In today’s world, it’s of the utmost importance to ensure that your advertisement is mobile friendly.

Let’s consider that Americans spend an average of ten hours per day on mobile devices. From here, nearly one-third of this mobile time is spent on a smartphone.

As compared to a standard computer screen, smartphones allow for easier, more effective scrolling. This also makes it more simple and more likely for users to engage with an advertisement.

These days, consumers feel comfortable making large-scale purchases or significant decisions on their smartphone. This could be anything from purchasing clothes shopping and groceries to signing important documents.

Call to action

4. Create a Simplified CTA

If you’re not yet aware of what a “CTA” is, it’s time to familiarize yourself. A CTA stands for a call-to-action.

This is a brief statement in which you tell your audience what the next step is. Put simply, this is where you ask your audience to act upon what they just engaged with. Popular call-to-actions may include anything from “Click here to subscribe” to “Call us today to get started”.

Whatever you do, ensure that your call-to-action is clear and concise. The last thing you want your reader to experience is confusion on how to move forward. Most call-to-actions are simple and straightforward in how they want their audience to act.

When it comes to creating your first CTA, ask yourself what you would like your audience to do after engaging with your advertisement. In order words, what is the overall point of your article?

Once you have decided the overall point of your article, ask your readers in simple words to do just that.

5. Alleviate Discomfort Following Your CTA

One of the most common reasons that your audience with not engage with your CTA is the fear of the unknown.

For example, they might be willing to sign up for your newsletter in exchange for a one-time discount code. However, the fear begins to set in as the user is asked to share their contact details.

From the perspective of the audience, it’s common to let these common questions prevent you from ultimately signing up:

  • How often will emails be sent?
  • Are there hidden fees?
  • Is there a commitment period?

In order to overcome these fears and persuade your audience to move forward, it’s best to alleviate their fears. This can be with one simple sentence the follows underneath your CTA. This could be anything from outlining how often emails will be sent and that the reader can unsubscribe at any time.

6. Create Your Target Audience

Now that you’re aware of how to create the perfect advertisement, it’s time to create the perfect target audience.

Put simply, this is the audience that you want your advertisement to engage with the most.

For example, let’s consider a business that has created a new feminine hygiene product. For this type of product, you’re clearly going to want to cater your advertisements toward women. You’re also going to want to target your advertisements to a certain age demographic between early teens and pre-menopausal.

In doing so, you can rest assured that your time and money are being spent advertising to your product’s demographic. This is largely why knowing your audience is so important in advertising.

Advertising campaign

It’s Time to Create The Perfect Advertising Campaign

Are you ready to create the perfect advertising campaign?

Creating an effective advertisement is more than just showcasing a photo of your product and calling it a day. It’s about crafting an attention-grabbing headline, determining your audience and writing an effective CTA that is going to convert your audience.

With this guide in your back pocket, you’re well on your way to creating an effective advertisement. This is one that first catches your audience’s attention and then converts them. Considering that only 22 percent of businesses are satisfied with their conversion rate, it’s clear that this should be a widespread point of focus.

Are you looking to gain more marketing tips and tricks under your belt? If so, be sure to bookmark our marketing blog and learn more! Here, we share useful tips and tricks for entrepreneurs, advertisers, and marketing professionals alike.

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