Anyone who is involved in content marketing — be he or she business manager, freelancer, or professional marketer — can benefit from staying informed about what is going on in the content marketing industry. Why is staying informed so important? The content marketing industry is projected to be worth $300 billion by 2019; that level of growth is no surprise considering the content marketing’s potential for increasing a company’s visibility and boosting its search rankings. Furthermore, content marketing costs less than traditional methods of marketing do and can generate three times as many leads. Nearly four out of five CMOs believe that custom content is the future of marketing.
However, engaging in content marketing isn’t a recipe for instant success. Regrettably, fewer than half of company employees who were surveyed by CopyPress believe that the efforts of their in-house content marketers’ efforts are effective. The heart of the problem could be the lack of a sound strategy; when marketers do not understand what type of content will appeal to their audience, how often to publish that content, or what the content should contain, their efforts will fall short of their potential.
To reap the rewards you deserve from your content marketing, you need to keep up with trends in the industry. To gain more insight into the content marketing ecosystem, look over this infographic from CopyPress. The responses of more than 300 people who are involved with content creation can help you make informed decisions about your marketing strategy.