Did you know that executing a shopper marketing plan can speed up your business growth rate by 50 percent? This post offers you some insights on how to boost your customer experience by adopting shopper marketing methods.
Shopper marketing trends
When a shopper enters your store you want to make it as easy as possible for them to spend their money in a relaxed environment. What are your options?
1. Mobile, web and bricks & mortar
One important point of note is that the shopping loop between mobile, web, and bricks & mortar is closing and they are no longer mutually exclusive: 70% of shoppers now use a mobile device when shopping in-store and this trend needs to be embraced rather than fought against.
2. In-store music, please!
There are a variety of simple in-store techniques proven to improve the shopping experience. For example, simple things like in-store music has an important role to play. It’s amazing that 90% of customers are more likely to recommend a store that plays music, and 74% of customers agree that music makes them happier.
So many stores do not realise the importance of the music being played in the background, which is amazing as it’s so simple to get right! The music choice is also vital when you have customers on hold and it makes the customers more relaxed while they wait. You should ensure that careful thought is given to the choice of on hold music.
3. Digital signage is not dead
Digital signage is now becoming the norm in bricks and mortar stores because of the efficiency it provides. After the initial expense, there will be no further need for costly ongoing printing expenses, and digital signs will be far more effective at capturing the shopper’s attention in-store.
4. IoT is on the rise
Another area of growing interest is the Internet of things. It’s influence in retail could be valued at up to $11 trillion by 2025 and stores need to be aware of its growing influence and the opportunities it presents.
This infographic from The CUBE offers insight in to how stores can maximise the amount shoppers spend instore and outlines the trends to watch out for in the coming years.