You can teach people all you like, but doing that boring stuffs like what you get from most schools won’t get people to listen.
Volkswagen is changing that.
In their branding campaign, Volkswagen gets people’s attention by doing what other brands are rarely doing: Teaching about safe driving – and make a strong case why people should do just that.
Volkswagen pranks people with this ingenious gig:
Not only you trick people to play along with your scheme, you actually teach them about the importance of focusing on what’s important when you are driving: Keeping your eyes on the road.
And yes, the Volkswagen logo at the end of the storytelling process will cement the whole idea and get your attention to the brand – very smart, Volkswagen!
What do you think of the prank ad?