In this video, Noah Kagan (startup expert, creator of appsumo.com and gambit.com, Facebook alumni, and good friend of Tim Ferris) tells us why you can’t just start out throwing crap at a wall and seeing what sticks in order to create a successful product.
- Presell and validate your product before launching something: ie., making the website, etc., etc.
- Start with a narrow budget to encourage yourself to spread your wings and meet people that can help you develop and market the product without having to “buy” customers.
- Use Quant Based Marketing instead of “Hope Based Marketing”. Find actual the actual people who want what you’re selling to first and get them to buy — then scale your advertising via paid methods.
I really liked his comment about how annoyed he gets when people say “But you’re Noah Kagan” to avoid pushing ahead with their own ideas.
We’re all guilt of making excuses. The way he validates his product and audience first (quantifying everything before pushing forward) is really the reason he’s made himself a success.