The popularity of infographics has increased significantly over the years. Websites have turned to these visual content to bring in traffic and generate leads.
Infographics are highly shared because of their digestible format and stunning visuals. A study by Hubspot found infographics are three times more likely to be shared than any other types of content, which means they generate more traffic and backlinks.
Infographics turn complex data into bite-sized content. We are highly visual beings and process images way faster than words. About 40% of people will respond better to visual information than plain text.
Due to their growing popularity, it’s not uncommon to come across an infographic online. However, with a lot of infographics on the web, it has become a challenge to create one that’ll stand out from the rest.
To make an appealing infographic, you need to interest readers. Captivating visuals without compelling content will most likely be skimmed through.
An infographic that’ll rake in traffic and shares starts with an in-depth research. This is a step most people rush and end up with a mediocre infographic.
Brew up an (idea) storm
Knowing what you want to achieve with the infographic is a good start. Having goals and objectives helps you narrow down different ideas and makes the process easier. Do you want your infographic to raise brand awareness or educate customers?
Targeting a broad audience may seem like the best option, but instead of widening your target audience, it’s much more effective to have a specific group of people to reach out to.
There are a variety of brainstorming methods, including word association and mind mapping. These methods help you come up with ideas through exploring different angles. Another method you can use is keyword research. Tools like Ahrefs can help you find high-ranking keywords that will point you in the right direction.
Reuse and Recycle
Repurposing your existing content into an infographic saves you some time and effort. You can repurpose any written content such as blog post.
Another way you can repurpose your content into an infographic is by recreating the same content in a different angle. For example, if a blog post about starting your own business is detailed and lengthy, it might be wise to take a section and repurpose it into a short infographic.
For more tips and tricks on finding the right infographic ideas, take a look at the visual guide here!