Here’s a classic question asked by marketers – or anyone else – who want to optimize their social media updates: When is the best time to post, pin and tweet your content?
If you ask the question yourself, you will be very happy to know that there are researchers and analysts who have done all the hard work for you, churning social media data to discover the time when people are the most active in a particular social media platform.
Here’s the recap:
However, please note that you should use the above as a guide; those are the best times to make social media updates, but the effectiveness of your updates depends on many factors, such as the interestingness of your updates to your target market.
One more thing: The times shown in the guide depend heavily on the local market you are targeting. For instance, the infographic shows that posting an update on Facebook somewhere in between 1 PM and 4 PM will results in the highest average click through. If your time zone is EST, that will work when you are targeting, say, Eastern US market. If you want to target Asian market, say, Indonesia, you might need to post your update in between 1 PM and 4 PM local time, which means in between 1 AM and 4 AM EST.
To optimize your social media posting campaign, you need to figure out the challenges above. But nevertheless, the guide is a very useful guide.