Rehtom Inc. is looking for candidates to fill the Director of Operations position. The job description is very, very challenging, and the remuneration is… zero. It’s the world’s toughest job, as well as among the world’s most under-appreciated jobs in the world.
The Director of Operations job is known as MOTHER.
Launched the fake job opening (did you notice that ‘Rehtom’ read backward is ‘Mother’?) in celebration of the upcoming Mother’s Day (May 11 in the US,) American Greetings and Cardstore try to capture the essence of motherhood as being the toughest job in the world: Must be available 24/7, willingness to forgo any breaks, and get paid nothing are some of the typical “job requirements.”
This prank ad reminds us that we should give credit where credit is due; mothers help shaping the world, and they deserve more recognition than they receive today.
This prankvert is not everyone’s cuppa tea, but your ad – and your brand – will get a well-deserved attention and exposure.