The best way to judge a website’s success is by how many people are accessing the webpage. If you’re finding that you’re not attracting high enough numbers to justify what you’re doing online, here are some of the ways you can attract more visitors to your website.
Speak everybody’s language
The best way to get more viewers to your website is to make it more accessible to anybody who wants to view your website. If your website is currently only available in English, then realistically only people who can read English will be interested in accessing it. If you translated this same content into different languages, you are massively increasing the potential audience for your website.
If you don’t speak any other languages, you will need to enlist the help of a translator to make sure that every article still makes sense in another language. If you’ve never collaborated with someone like this before, it’s important to use a platform that will help you manage the translation of this text.
If you find yourself wondering what is translation management software, don’t panic! It’s a lot easier than it may sound. This software, available from Smartling, basically gives you a place where both you and your translator can work on the text together. You can simply either complete or upload an article in this software and then someone who speaks that language can instantly access the document using the same software on their computer, no matter where in the world they are. They can then check and edit any translation and you’ll be notified and able to access the finished translation as soon as they have completed it.
Another great way to attract more viewers to your website is to advertise yourself on social media. While your website might not currently be accessed by a large number of people, platforms like Twitter and Facebook are seeing hundreds of millions of people access their pages every day. Make sure you have a profile on platforms like these and regularly update these pages with the latest updates on your website.
Also, make sure you include links that will take the user directly to the page rather than them having to search for the particular article you’re promoting from your homepage. That way they’re more likely to find the page rather than give up while trying to locate it on your website.
Give them a reason to come back
As well as new visitors, it’s important to make sure your previous visitors keep coming back regularly. The best way to do this is to make sure you regularly update your website with new content.
If you have the same articles on there all the time, you’re not giving someone who has already read all of those articles any reason to come back to the website. Another way of attracting previous visitors is to also get them to sign up to an email newsletter, so you can update them on the latest articles to appear on the site and remind them to visit your website.