When it comes to getting the word out about your business, businesses of all sizes can benefit from using cutting-edge marketing techniques to gain an upper hand over their competition. However, with the massive shift towards digital marketing in recent times, small businesses can struggle with a lack of resources needed to consistently brand their company the way they want.
For many companies, the startup phase means creating and developing exceptional products. However, there is a danger of shifting too much focus on product development and not enough on actually selling the product. Without a proper visual marketing strategy, the finished products won’t stand a chance of surviving the tough, competitive market.
According to a survey, about 56% of online marketers are using visuals in 100% of their posts, most of them being stock photos. This shows that adding visual strategy to your marketing is clearly the way to go. But if you want to stand out from the crowd, you will need something more than stock photos, something that defines you and tells the world that you put thought and effort into the marketing and did not simply lift imagery from the internet – and this can only be achieved through customized visual design.
In this article, we’ll discuss seven resource-effective ways you can implement a powerful visual strategy in your business to take it to new heights without burning through your marketing budget. We’ll also take a close look at a new platform called PosterMyWall and how it’s helping marketers and business owners take their visual strategy to the next level.
1. Use Ready-Made Templates
In marketing, the speed of creation and the quality of your visuals matters. Using ready-made templates can simplify the design of stunning, professional-looking imagery so you can instead focus on crafting your brand messages – ensuring the information you want to convey is being accurately portrayed, evoking the right emotions in your target audience and engaging your audience.
With PosterMyWall, a free online graphic design software, you can pick a design by category, size or search from thousands of ready-made templates and customize it to your needs in its easy-to-use editor. You can customize the text, imagery, fonts, and much more to give your designs a personalized and branded look. You can even add your logo to the templates by simply uploading the transparent image and adjusting the size and positioning as you want.
2. Leverage Video Content
54% of consumers want to see more video content from brands and businesses they support and video marketers get 66% more qualified leads per year, according to Oberlo. So if video is in your visuals strategy deck, as it should be, you should access PosterMyWall’s huge variety of pre-produced video templates that can help you in creating video content for your business. You can even convert an image design to video by simply replacing the image in the design with a video from the huge stock video library in the editor.
Professionally produced video content at affordable prices is now within your reach without the exorbitant expenses of a professional video maker.
3. Create Visuals On Your Own
Creating visuals from scratch doesn’t have to be a challenge. Even if you don’t have any prior design experience and you think you don’t have an ‘eye’ for design, you can simply browse PosterMyWall’s gallery to get inspiration and lots of ideas for your design as you set out to make your own visuals.
In addition, the platform’s highly user-friendly editor lets you simply drag and drop design elements for seamless creation so you do not have to spend time mastering a complex design tool before you get started with designing itself. And with huge stock image, video and audio libraries at your fingertips in the editor, you can add that professional touch and create the perfect visuals for your brand.
4. Leverage Collaboration
Having a team working on visuals is so much better than doing it alone – you can easily get instant feedback and speed up the process by sharing different ideas. Team communication and organization for the design process is truly made easy with PosterMyWall’s collaboration features – you no longer need to go through the hassle of sharing every single iteration back and forth through external platforms like email. Instead, you can use PosterMyWall’s collaboration tools to add team members to the design to get their feedback or even give them access to make changes to the design. You can also make separate design folders to organize different themes, campaigns, and more to make sharing even easier!
5. Repurpose Your Visuals
To get the most out of your designs and the effort that you put into brainstorming ideas and then creating them, be prepared to recycle visuals on various social media platforms, especially those visuals that perform well to further leverage the attention they get. The more times your audience sees the same message repeated across platforms, the more likely they are to actually absorb the message and act on it. But this doesn’t mean you have to create your designs for different platforms from scratch – PosterMyWall lets you resize your designs to create multiple sizes at once – and what’s more, it’s completely free! Once resized, you can simply make any adjustments needed and start sharing!
When done right, visual content repurposing can be one of the most effective digital marketing strategies to enhance your branding messages, while reinforcing your message in your customers’ mind. It saves you a lot of time, money and other resources needed to create new content from scratch every time you need to make a post, and lets you get the most out of the content you have already created.
6. Share Your Visuals with the World
After the creation of visuals, there comes the actual act of publishing them. If you want to be consistent with your visual strategy and yield positive returns on your invested time and money, you’ll need to ensure that you have a proper plan in place for actually meeting those goals. What platforms are you going to post on, what time should you post to ensure you have the maximum reach, how many times should you post on a given platform in a week – these are the questions you need to answer when planning your social media strategy.
As a small business owner, you’re probably already strained for time but cannot skimp on your online presence either. Rather than drown all your effort to waste, you need to focus on getting the right tools to help you in your endeavor, such as those provided by PosterMWall. PosterMyWall lets you not only publish your designs directly to your Facebook and Twitter pages, but also auto-schedule posts for a later time with the Premium plans to avoid the hassle of posting over and over again. Once all your posts are designed, captioned and scheduled, you can forget about your social media entirely and focus on other areas that need your attention while the might scheduler does its magic!
7. Don’t Forget Offline Visuals
We talk an awful lot about the power of visuals in online marketing, but let’s not underestimate the pivotal role visuals still play in offline marketing. In traditional marketing, visuals like flyers, posters and much more can go a long way for brand awareness, but this brand awareness is only positive if the marketing material you are using is high quality. With PosterMyWall, you can simply choose a flyer or poster template for your offline visuals, personalize, and download for use. It’s really that easy!
Pro-tip: Add tear-off tabs to your flyers with useful information like your contact number or email address so interested people can simply tear off a tab and keep it for contacting you later.
When it comes to creating a visual strategy that works, it’s important to remember imagery (both online and offline) and video. We know how important budget is to businesses, especially those that are starting up and crafting a product, and that’s why we recommend PosterMyWall as a complete visual strategy solution.
With PosterMyWall, you get a budget-friendly solution to tackle all your visual needs, from visual asset creation to publishing – all you need to build is a visual strategy and only a bit of creativity. So if you are serious about taking your company to the next level with crucial visual strategy, then check out PosterMyWall to learn more about the services offered, and how those can help your business.