As a business owner, driving more traffic to your website comes with a ton of benefits. This generates a significant number of leads, thereby potentially growing your customer base. It also helps increase brand awareness, sales, and much more.
There are various ways for you to attract more people to your website and avail all the benefits that come along with it. Below, we discuss four ways on how to improve traffic to your business website.
1. Make the most of social media
Today, there is no denying that social media is a powerful tool that can make and break businesses. Whether you use Twitter, Instagram or Facebook, these platforms enable you to interact and engage with your followers/customers, share valuable content from your site/blog, create original social media content aimed at driving more traffic to your site, host competitions and giveaways, and more.
Especially for B2C product companies, social media platforms focused on images like Instagram, and Pinterest can work wonders.
2. Buy website traffic
One of the easiest ways is to simply buy website traffic. The idea is to pay a service fee that will deliver a certain amount of traffic to your website. As you may guess, there will be providers that offer low quality traffic. That said, the key is to buy organic traffic that is laser-targeted from a trusted and reliable source. This will give you the best results.
There are plenty of options available, including PPC (pay-per-click) advertising and mobile advertising. Buying website traffic allows you to gain instant traffic from targeted users, which is why it is so popular.
3. Start submitting to Quora
Quora is a platform where people from across the globe post any question they may have regarding any topic. Then, verified users with knowledge about that topic can provide answers – a fairly simple concept. This simplicity is what makes Quora so popular, getting more than 700 million visitors per day.
So, when people ask questions related to your business or content that you had just shared, providing a well-written and easily comprehensible answer creates gratitude and interest. You can even link out to your site or blog in your answers, asking users to click on them for a more detailed response.
It is important to remember not to spam users on the platform. Also, don’t sound promotional in your answers. The content you submit should be genuinely helpful and actually answer the question. Otherwise, you will only drive away people.
4. Guest blogging – make it work both ways
Guest blogging is a great way to attract more traffic to your website. This includes you posting as a guest writer on other blogs, as well as welcoming other guest writers on your blog. If you post as a guest writer on a well-known and reputable site, it immediately improves your credentials apart from increasing blog traffic.
Similarly, when others share their own content on your blog as guests, they are likely to share the link to their post on various platforms, thereby driving in more traffic for you.
Make sure that you have high standards for the guest posts you accept. Don’t merely accept any post from anyone. Not only will this hurt your brand, but it can also even drive away traffic.