Here’s the hard fact we have to accept: If you aren’t making sales, no one really cares. Yes, SEO, social media sharing, and all those other factors are crucial, but if you aren’t selling, it doesn’t matter. Traffic and followings do NOT make the bills, conversions, and sales do!
And with eCommerce booming, there’s one aspect that most people actually don’t focus on Web design! This is one of the keys to drive sales and boost engagement with target customers. With competitors doing the same thing, it’s time that you start amping up your site’s looks, too!
How will you be able to create that website design suitable for boosting sales? Read on as I show you seven easy and effective tips to help you out!
Effective Ways to Improve Website Design for Better Sales
Websites that have good structure and ease of use are more likely to drive more sales. Combine it with SEO optimization and your personal branding, you can see sales growth gradually! To combine all these features along with slides free website generator, make sure to follow these tips:
1. Declutter the Site
Have you ever visited a website with so much clutter and decided not to go back? After all, how can you navigate through it properly and find whatever you’re looking for?
Simple and clean websites are more visually appealing to visitors, also leading to higher conversion rates. So make sure you have a minimalistic design that has everything you need, no-frills or unnecessary sparkles. Use negative space and have features which only serve a purpose.
Your website is a digital storefront, and just like physical ones, it should have less clutter to make it more enticing to look at!
2. Mobile Optimization
Did you know that more and more people begin to use their phones and other mobile devices for the Internet? They also begin using it more for growing and shopping as well, so your website design should be made for all devices, from desktop to mobile. For me, I think mobile FIRST, as people usually search for your company using smartphones and you need to be as visible and relevant through search.
When optimizing for mobile devices, follow these tips:
- Make simple and easier-to-use forms
- Have clickable buttons, as hover effects aren’t available on mobile
- Think of code over too many images for better site speed
- Have effortless interface actions
3. Image Optimization
Having professional and high-quality images makes it more inviting to your visitors, making it an effective way to keep them on your website. However, you have to make sure that your images are optimized not only for site speed but according to your brand as well. Make sure it reflects your business quality, showing that you care and put effort in what you do for the business and your customers.
Images are important as this can create customer-brand connections. Since many won’t have the time or attention to sit and read through everything, they focus more on the visuals, from videos to photos.
4. Easier Customer Support
Consumers would usually have questions about your company, and they’ll expect to have answers right away. The longer it takes for them to find the contact us or FAQ page, then the more likely they’ll leave.
You need to make sure your website is designed in a way that the customer service options are accessible, with the options to contact you through other means, from phone down to chat. The quicker you can solve consumer issues, the more chances they’ll want to come back for more.
I also recommend that you have a live chat feature, which answers all their personal questions in real-time if they can’t find their answers from the FAQ page and require answers immediately.
5. Have the Clear Call-to-Action
First-time visitors will most likely turn to your customers when you have clear call-to-action. Create a compelling call-to-action for all visitors, prompting them to take the next step. Whether it’s to begin a conversation, sign up for newsletters, or buying a product, you need to be clear with what you want them to do.
Besides that, you should also show them why they should follow your call-to-action, showcasing how you can serve them with what they look for. That way, it can help increase traffic and conversion rates!
6. Improve Website Load Speed
Besides decluttering your website, it also needs to be optimized for faster speeds. Who would want to stay on a website that takes minutes to load? Visitors judge your website by how quickly it loads, besides its aesthetics!
Make sure that it only takes less than four seconds for your webpage to completely load on all devices. If it takes longer than that, say goodbye to up to 25% of your potential visitors and customers! Minimize photo files, have minimal brand-specific graphic elements, and use relevant tools to improve the site speed.
7. Add Social Proof and Reviews
Besides the overall colors and design of your website, look into what to prioritize adding to your landing page. Because people will always want to make sure they work with legitimate businesses, consider adding reviews and social proof. Adding customer reviews and testimonials is crucial to have potential customers know what to expect with your business and see if it’s worth buying from.
Wrapping It Up
Website generators or programs like SEO Yoast are crucial to keep your website up and running. But without the proper design, you can’t give users the amazing first impression that will drive them to stay and purchase from you. Remember to focus on the best website design that stays on brand and is easy to use for better conversions.
I hope this article on how to improve your website design for better sales helped you out! So don’t wait any longer and begin following any of these tips now.
If you have any questions or want to share your own tips and experiences on web design, then comment below. Your thoughts are much appreciated.