Social media has become such a prominent part of any good business’s marketing strategy, but the time that it can take to implement a promising social media strategy is too much for one business owner to take on. This is why it’s a smart investment to start looking for a social media agency to manage all aspects of your digital marketing.
But how do you know if you’ve found the right one?
1. Check out review sites
Clients will hit social media hard if they either have something really good or really bad to say about a company. Especially a company that is managing their social media. So, check out any online review site (namely Google My Business, Yelp, Foursquare, and Facebook) to see what past clients have to say about the agency.
2. Look at their engagement
The company may have a list of their clients on their website. If they do, take a look at their clients’ social media pages to see what the engagement is like. And if they don’t, at least take a look at the company’s own social media pages. Engagement is key in a good social media marketing agency. This means that they know how to post quality content that will get in front of your people.
3. Ask about their experience in your industry
If the company has worked with other companies in your industry in the past, look at their track record. Make sure that they have seen success in your industry. If they haven’t worked with your industry before, make sure that they have enough relevant ideas and strategies for you to feel comfortable with them taking over your business’s online presence.
4. They give you quantifiable numbers and results
A good social media agency will create a working social media strategy for your company with things to improve on, industry analysis and research, and quantifiable goals for your company’s online presence. There shouldn’t be any hodge podge like, “We will get you a lot of followers.” Instead, there should be promises like “By doing x, y, and z, we can guarantee that your accounts will see an average of x% more engagement leading to an average of x more sales and conversions.”
5. You have a dedicated account manager
Although in many agencies, there is a collaborative environment in which community managers will bounce ideas off of each other and have group brainstorming sessions, you want to make sure that you have one specific person of contact for your account. You don’t ever want to be unsure of who you should be contacting in case of a last minute promo or sale that you want shared. This also ensures consistency with your social media posting and branding.
Hiring a good social media agency can be a daunting task because there are many different options out there. However, the best ones to work for will check off all five of these items.