Live stream video is a bit scary to many. The sense of Truman Show-ish activities is a turn-off to some. However, business-wise, live streaming means so much more to businesses than people expect. Some startups are trying to get into the scene, trying to change how you do live streaming, and one of the most buzzed at the moment is Meerkat.
Meerkat, in essence, is a live streaming app. The idea is to empower user to share what they are seeing in real time. Not censor, no filters (which can be a good thing or a bad thing.) This is huge for public figures who want to engage their fans and followers – and enhance their brands.
To learn more about Meerkat, there’s no better source of information than the founder himself. Becoming the most-talked-about app in SXSW 2015, more people will want to learn more about Meerkat. If you are one of them, here’s a good one: Founder Ben Rubin talks with my man Gary Vaynerchuk about how it all began – check it out:
Please note: Don’t mistake Meerkat with Snapchat. The yellowish company/app color is strikingly similar – it’s like that the apps are the products of the same company; it’s not. Both are different thing. Seriously.